AI Trade Promotion Software Built for CPG Manufacturers
Make every trade promotion better than the last
Alakai gives CPG enterprise account teams and RGM managers structured, analysis-ready commercial intelligence. Understand what ran in-market, how it performed, and what your competitors did while it was live.
We offer three products, built to work together, starting with the data your team already has.
Solutions for Commercial CPG teams
Automated PEA with AI recommendations for every event
Alakai automates the full PEA workflow across every account and sub-brand, giving your team a complete performance read (including AI recommendations) within days of data availability.
- See incremental lift, gross margin impact, and net sales per trade dollar: per promotion, per account
- Competitive promotion data is layered in automatically
- Stop, continue, or accelerate AI-generated recommendations for every event
Always-on CPG competitive intelligence
Alakai detects competitor pricing, size ladder, and pack changes at the account level within six weeks — ranked by base sales impact so your team always knows where to focus first.
- Every account monitored, every week, automatically
- Dollar impact on your brand, quantified in the latest six-week window
- AI-built cases—“act now” or “wait it out”—delivered side by side for your team to decide
Capture accurate promotion data, straight from your account team
Alakai pre-populates every validation workflow with verified retailer execution data. From there, your account team confirms, corrects, and completes the promotion details (rather than building from scratch), walking away with analysis-ready data from a single guided session.
- Promotion execution, financial assumptions, and competitive context are all confirmed in one session
- Surfaces the most likely TPM matches ranked by confidence, helping analysts link actuals to the right events quickly and consistently
- Every analyst override is logged, creating a clear audit trail of where actuals diverged from plan
- Confirmed actuals are written back to your TPM automatically (no manual re-entry, no lag)
How Alakai’s CPG trade promotion tools connect together
Validate → Analyze → Win
Trade Promotion Validation feeds directly into Post-Event Promotion Insights. Once your account team confirms what ran, the automated post-event analysis runs immediately. There’s no handoff, no data prep, and no waiting.
Competitive pricing and price pack architecture data layers into both of these insight flows. This means every analysis already accounts for what your competitors were doing in the aisle at the same time.
See it all come together in one demo
We’ll walk you through a live validation workflow, a completed post-event analysis, and a competitive PPA alert with data relevant to your category.
