Alakai
To lead or guide
The trade promotion intelligence system
that guides your CPG commercial teams
to their best outcomes
Alakai gives CPG enterprise account teams, RGM managers, and sales analysts the analysis-ready commercial intelligence they need to enter every buyer meeting, planning cycle, and post-event review with accurate “from the aisle” data—and a clear view of what to do with it.
The platform connects three trade promotion and competitive intelligence tools, built to work together, that fit into the systems your team already uses. Your teams can see what actually ran in-market, how each event performed against your historical baseline, and what competitors were doing in the same aisle.
This is the intelligence you need to sharpen every future promotion plan, across every account.
Gross margin, incremental lift, and data-backed
recommendations for every event, automatically
Start every planning cycle with evidence from the aisle instead of re-running the same promotions. Alakai runs the full PEA workflow automatically across every account and every event, triggered the moment your account team confirms what ran in the aisle.
Your analysts get incremental gross margin, incremental lift, net sales per trade dollar, and a clear stop/continue/accelerate recommendation, all with competitor promotion context already built in. Post-promotion insights that take months to produce are ready within two weeks of data availability.
Always-on competitive intelligence for
RGM teams to act before share shifts settle
By the time a share shift shows up in your traditional reporting, your window to respond has already closed. Alakai triggers automatically when a competitor changes 20% or more of their brand’s SKUs in price or pack configuration at a specific retailer.
Each alert is ranked by base sales impact so your team knows where to focus first. From there, Alakai quantifies the dollar impact on your brand and builds two data-backed responses—a case for acting now and a case for waiting—helping your RGM team defend whichever call they make.
Aisle-accurate trade promotion data—
confirmed, structured, and ready for PEA
Give your teams a clean post-event record that shows exactly where your TPM data diverged from what actually ran in the aisle for every event, at every account. Alakai pre-populates every trade promotion validation workflow with verified retailer execution data, including tactic, overlay mechanics, price cascade, and display execution so account owners aren’t starting from a blank slate.
From there, Alakai routes each workflow to the right account owner, who walks through an AI-guided confirmation and closes it out in a single session. What used to take an analyst 8 hours to piece together now takes 10 minutes.
What our founder learned
from running CPG
commercial accounts
Alakai was built by a former Kellogg’s commercial leader who spent seven years watching enterprise CPG teams leave value on the table. Kellogg’s had the data. The problem was that the data was disconnected, delayed, and impossible to act on at scale.
Every feature within Alakai traces back to a specific gap that real account teams, RGM managers, and sales analysts can’t close with the tools they have today. These are the gaps Alakai’s founder, Cam Lizenby, couldn’t stop thinking about.
Built for CPG commercial teams who own the accounts and optimize trade spend
- Account Teams
You already know what actually ran in that aisle. Alakai’s structured, AI-guided workflow captures what you know in minutes and turns it into a post-event record your analysts can actually use.
Plus, you can show up to your next buyer meeting with category data and promotion insights already in hand, ready to advocate for the tactics that drive category growth.
- Sales Planning and Analytics
Your PEA is only as accurate as the data going into it. Alakai pre-populates every validation workflow with verified retailer execution data, ensuring you spend your time analyzing and not consolidating data.
You’ll also get “stop, continue, or accelerate” recommendations for every promotion, ready for your review within a week of data availability.
- Revenue Growth Management
Defending trade investment is a lot easier when you can show exactly what each dollar delivered (and what your competitors did in that same aisle at the same time). Alakai gives you account-specific post-event data and competitive PPA alerts ranked by impact, automatically assembled across every account.
This means you start reallocating spend toward the promotions, price points, and tactics that maximize category outcomes.
See What Our Clients Think
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