Price pack launch audit
Know each week whether your new pack reached the shelf as planned.
Banner Brand PPA Launch Audit grades a price pack launch at a retail banner against its plan, week by week: rollout, everyday price and whether the retired pack has left.
Runs every week after launch, at every banner in your launch plan.
See how a launch audit would read for your next pack change.
- Brands
- Every launching pack in your plan
- Competitors
- Nearest competitor for each ladder
- Banners
- Every banner in your launch plan
- Cadence
- Every week after launch
The question it answers
Did our price pack launch reach the shelf the way we planned it?
Banner Brand PPA Launch Audit compares weekly shelf observations with your launch plan after a new size, new price point or retired pack. It grades rollout against target, everyday price against the planned price, and exit of the old pack, then produces a fix list by region that the account team can share with the buyer.
Why it matters
A price pack change is planned for months and judged in weeks. If the new pack reaches half the stores, lands at the wrong price, or sits beside the pack it was meant to replace, the launch underperforms for reasons unrelated to the idea. Without a shelf read, teams learn this from sales data long after the gaps could have been fixed.
How it works
- Inputs
Alakai's weekly shelf observations for the banner, brand and competitor set, plus your launch plan loaded as a file in your own session.
- Analysis
Each week's shelf is graded against the plan, and the new ladder is scored against the nearest competitor rung by rung on price and price per ounce.
- Outputs
A weekly grade and a fix list by region and issue.
What you get
Rollout against target
Stores carrying the new pack compared with the plan, by week.
Price against plan
Everyday shelf price compared with the planned price.
Retired-pack check
Where the old pack is still on shelf.
Competitive ladder score
Your new ladder against the nearest competitor, showing where a premium shopper can trade down.
Buyer-ready fix list
Gaps by region and issue, written to share as is.
Example in action
Illustrative scenario
Your brand replaces a pack with a larger size at a higher price point across eight banners. Three weeks in, the audit shows seven on plan. At the eighth, the new pack is in most planned stores, but two regions still carry the retired pack at the old price. The account team sends the buyer the two-region fix list that week.
Questions
- Does our launch plan leave our environment?
- No. The plan is loaded as a file inside your own session and is processed there. It never lands in Alakai's cloud.
- Does the audit forecast sales?
- No. No sales data is integrated and no outcome is forecast. Gaps are counted in stores, not dollars.
- Are promotions included?
- No. The audit reads everyday shelf price. Promotions and in-cart prices are excluded.
- Is there a limit on packs or banners?
- No. Audit as many launches and banners as you need. Pricing scales with the coverage you configure.