CPG Competitive Intelligence
and Price Pack Architecture
Always-on competitive intelligence,
from detection to decision
Shrinkflation. Value-tier additions. Size ladder restructuring. These are quiet moves, but shoppers notice them the moment they hit the shelf.
Alakai closes the gap between your competitor making a change and your team finding out. Our CPG competitive intelligence software detects competitive pack and price changes at the account level, then walks your team through the full commercial picture.
That means you can plan your future price pack architecture around what’s actually happening in the aisle.
CPG competitive intelligence
that keeps pace with the shelf
For most CPG teams, the average lag between a competitor’s shelf change and internal detection is six months. By the time a Price Pack Architecture (PPA) move shows up in a routine syndicated data review, the damage is done.
Alakai’s founder, Cam Lizenby, lived through this during his time at Kellogg’s. When a competitor restructured their size ladder at a key account, it went undetected for eight months and cost the company 6-7 points of share.
Alakai triggers automatically when a competitor changes 20% or more of their brand’s SKUs in price or pack configuration at a specific retailer. Your teams can see the exact date of the shelf change, laid out in a guided analytical workflow that breaks down the move from signal to structured response.
HOW IT WORKS
Automated, AI-powered competitive price pack architecture analysis for CPG teams
Step 1:
Alakai automatically detects competitor changes
Alakai monitors every account, every week. When a competitor’s shelf changes across the 20%+ SKU threshold, you’ll get notified of the change within weeks instead of hoping someone on your team notices.
Step 2:
Get a full shelf offering comparison
See a side-by-side of every box size, shelf price, $/EQ (equivalent price per oz), and Better Buy Ratio for both your brand and the competitor triggering the alert. You can easily spot who wins at the entry tier, the mid tier, and the value tier.
Plus, you’ll see exactly where a competitor’s move creates an opening for your company.
Step 3:
AI performance impact analysis
No more guesstimates about what a competitor’s sizing or pricing change will cost you. Alakai quantifies the dollar impact of the change on your company by showing you data from the latest six weeks vs. the prior six weeks.
You’ll also get non-promoted dollar sales quantified at the total brand level and by individual size.
Step 4:
Shopper behavior inference
Alakai uses AI to analyze where the dollars moved across the size ladder, then infers how five distinct shopper segments responded to the change.
Each shopper segment (cross-brand switchers, within-brand upsizers, displaced family-size shoppers, value-tier gravitators, and category leavers) is sized in weekly dollars. They are also assigned a confidence level so your team knows which AI-drawn conclusions are solid and which ones to monitor before committing spend.
Step 5:
Competitive response framework
Should you act now or wait it out? The honest answer is: it depends on the account, the shopper, and what the data shows. Alakai builds a structured argument for both—a case for action and a case for patience—side by side, each grounded in data from the previous steps, so your team gets the full picture before making the call.
Alakai monitors competitor price and pack changes across every account in your portfolio, every week, surfacing each one in a prioritized insight queue ranked by base sales impact.
Your team will always know which competitive moves need a response now and which ones can wait.
Competitive PPA insights
for your whole commercial team
Account Teams:
NAEs and KAMs
Walk into every retailer conversation with a quantified, account-specific read on how a competitor’s PPA move is shifting category dynamics. Alakai gives you the shelf data, inferred shopper behavior, and commercial implications before you sit down with your buyer.
Revenue Growth Managers:
Is a competitor’s move a shrinkflation play or a genuine value repositioning? Alakai gives you the evidence to back whichever way you call it.
Our tools track size ladder health, Better Buy Ratios, and $/EQ across every account in your portfolio. From there, AI builds a full response framework so you can align your team and defend your decision in either direction.
Sales and Trade Directors:
Get your entire account team and RGM function working from the same competitive source of truth. Alakai’s portfolio-wide insight queue shows you what’s at risk, what’s been actioned, and what still needs a decision.
Plus, the list is prioritized by base sales impact to make sure the most commercially significant moves always get attention first.
Catch competitor changes within days, not months
With Alakai, your RGM managers and account teams get the competitive intelligence they need to spot a price pack architecture move at a key account and the data-backed response framework to act on it confidently. See the full AI-led workflow in a 30-minute demo with our team.
