Alakai: Commercial Data Platform for CPG Trade Promotion Analysis
The foundational platform commercial teams need for CPG trade promotion analytics
Your commercial trade promotion data is valuable, but odds are that it’s inaccessible to the teams who need it to make critical decisions.
It arrives in different formats, from different systems, and on different schedules. By the time someone manually combines different data sources together into something usable, it’s too late to change your next trade promotion.
Alakai builds the infrastructure that makes your data usable. It delivers the AI-powered analytics your teams actually need, at the right cadence, into the tools they’re already using every day.
Your commercial data, integrated into
a retail source of truth for CPG
Most CPG manufacturers already have something like a retail commercial source of truth. It might be a Snowflake environment your analytics team maintains, a shared folder with the “latest” exports, or a Power BI report that one manager owns and everyone else quietly questions.
Unfortunately, these aren’t true sources of truth for CPG commercial teams. They’re all workarounds that have accumulated technical debt for years.
Alakai builds what your commercial organization actually needs: a single, trusted data foundation.
We bring your data sources together into a source of truth every team can use. This foundation draws from:
- Our retail pricing and promotional data: live pricing, promotional tactics, and price pack architecture across major retail accounts
- Your internal TPM history and forward-looking spend
- Your syndicated in-market data (where applicable)
- Your product and sales hierarchies
- Your financial data
With everything modeled into one structured data set, your teams can answer the questions that actually drive trade decisions.
Flexible trade data integration for CPG manufacturers at every stage of maturity
Alakai works with organizations at different levels of data maturity for trade promotion data integration:
Cadenced data transfer
If you don’t have an existing data infrastructure, we operate on a cadenced data transfer model. We deliver clean, structured data to your environment on a defined schedule, ready for your teams to use.
Federated access
If your organization runs on Snowflake, an AWS data lake, or a medallion architecture, we connect directly through federated access. Your data stays where it is; we come to meet it.
No matter what path you choose, you’ll get a secure commercial source of truth your entire organization can use.
Learn more about Alakai’s data architecture, encryption standards, and compliance posture.
Connect to the AI tools you know and trust: MCP integration for CPG analytics
Alakai brings your integrated commercial data directly into the AI tools your commercial teams already use: no new platform, no retraining, and no IT review beyond a connection to tools they’ve already approved.
Through the Model Context Protocol (MCP), an open standard, Alakai connects your commercial source of truth to the AI platforms your organization has already adopted and approved: Claude, ChatGPT, or Microsoft Copilot and Agent Studio. Your governance stays intact and your data stays in your environment.
See what your teams can do with
true trade promotion data integration
The fastest way to understand what Alakai does for your commercial organization is to see it running against your actual categories, accounts, and events.
