Case studies

• Case study · Commercial recommendations

  Commercial recommendations within one week of data availability

  A large consumer goods manufacturer's RGM team needed four to five months to turn its data into insight for its account teams. With Alakai, results and commercial plan recommendations arrive within a week of the data, written back to TPM.

  From data availability to results and plan recommendations

  1 week

  Analyst effort per insight

  10 min

  TPM writeback

  Included

• Case study · Promotion evidence

  Promotion evidence at less than one-tenth the manual cost

  A large consumer goods manufacturer spent more than $1M a year assembling promotion evidence by hand, and the record still left out coupons. Alakai standardizes that evidence every week, coupons and competitors' offers included, at less than one-tenth the cost.

  Of the manual workflow, for comparable scope

  <1/10 the cost

  From the event running to standardized evidence

  1 week

  Collection from retailer sites

  Weekly

• Case study · Price and pack changes

  Identify a price or pack change in two weeks, then follow its impact

  A large consumer goods manufacturer took two to three months to see a competitor's price or pack change, and another 12 to 16 weeks to size it. Alakai identifies those changes in two weeks and follows their impact until the market settles.

  To identify a price or pack change, yours or a competitor's

  2 weeks

  From detection to quantified impact

  ~6 weeks

  From a competitor's move to a counter-strategy

  <8 weeks

Every case study is anonymized: the client is never named. Each one compares the client's historical workflow with what Alakai delivers today, and says where its numbers come from. Figures from different case studies measure different things, so they don't add up to one timeline.