Sales velocity by price point
See which price points move product, and which stall it.
Account Brand Price Velocity Buckets groups shelf prices into bands and compares units and dollars in each, showing how velocity varies across price points.
Covers every brand and account you configure.
See velocity by price band for your brand.
- Brands
- Every brand you configure
- Competitors
- Every competitor in your set
- Accounts
- Every account you configure
- Cadence
- Current view
The question it answers
At which shelf prices does our product sell fastest?
Account Brand Price Velocity Buckets groups observed shelf prices into bands and compares units and dollars sold in each. It shows how velocity changes from one price point to the next at an account, so teams can see where a price threshold sits before they move a price across it.
Why it matters
Sales do not respond to price smoothly. Velocity often holds steady across a range, then drops sharply past a threshold. Averages hide these steps. Seeing units and dollars by price band shows where the thresholds are, which helps a team judge whether a planned price move crosses one.
How it works
- Inputs
Shelf prices, syndicated velocity, and product and customer mappings.
- Analysis
Shelf prices are grouped into bands, and units and dollars are compared across them.
- Outputs
Velocity by price band for each brand and account.
What you get
Price bands
Shelf prices grouped so patterns are visible.
Units and dollars per band
Both measures side by side.
Account-level view
Velocity by price point where the decision is made.
Seasonal comparison
Supported with 52 weeks or more of data.
Example in action
Illustrative scenario
Your brand plans a small everyday price increase across several accounts. At one of them the picture is different. The bands show velocity is steady across the current range but falls sharply in the next band up. The team sees the increase would cross that step and weighs a smaller move.
Questions
- How much history is needed?
- Use 52 weeks or more for seasonal comparisons.
- Is this the same as price elasticity?
- No. It shows observed velocity at each price band. The Account Brand Elasticity Matrix works from modeled price coefficients.
- What data is used?
- Shelf prices, syndicated velocity, and your product and customer mappings.
- Is there a limit on brands, competitors or accounts?
- No. Follow as many as you need. Pricing scales with the coverage you configure.