Weekly account scorecards and alerts
One weekly view of each account, with alerts when something needs you.
Scorecards and alerts brings Alakai's price, pack and promotion analytics into a weekly scorecard per account, with alerts and rules-based recommendations.
Runs every week for every brand and account you configure.
See a weekly scorecard for one of your accounts.
- Brands
- Every brand you configure
- Competitors
- Every competitor you configure
- Accounts
- Every account you configure
- Cadence
- Every week
The question it answers
What changed at this account this week, and what should we do about it?
Scorecards and alerts is a weekly summary for each account that draws on every Commercial Analytics capability. It raises alerts when a measure moves outside its expected range and gives rules-based recommendations, each shown with the benchmark and financial assumptions behind it.
Why it matters
Account teams do not have time to open a dozen analyses every week. Important changes go unnoticed until a review meeting. A single scorecard that surfaces only what moved, with a recommendation and its reasoning attached, lets a team spend its time deciding instead of searching.
How it works
- Inputs
The outputs of the other Commercial Analytics capabilities: price ladders, pack architecture, promotion performance and elasticity.
- Analysis
Each week's results are checked against agreed benchmarks and rules.
- Outputs
A scorecard per account, alerts, and rules-based recommendations.
What you get
Weekly account scorecard
Price, pack and promotion measures on one page.
Alerts
Raised when a measure moves outside its agreed range.
Rules-based recommendations
A suggested action for each alert.
Transparent reasoning
The benchmark and financial assumptions behind every recommendation.
Example in action
Illustrative scenario
On Monday, scorecards refresh for all twenty of your accounts. Nineteen are quiet. One shows an alert: your brand's everyday price gap to a competitor has widened past the agreed range. The recommendation is to review the mid-size pack price, and the benchmark used is shown beneath it. The account manager raises it in that week's pricing meeting.
Questions
- How often are scorecards updated?
- Weekly.
- Are the recommendations generated by a model we cannot inspect?
- No. They are rules-based, and each one shows the benchmark and financial assumptions behind it.
- Which capabilities feed the scorecard?
- It draws on every other Commercial Analytics capability you have configured.
- Is there a limit on brands or accounts?
- No. Follow as many as you need. Pricing scales with the coverage you configure.