Weekly competitor promotion tracking by retail banner
See every promotion your competitors ran at each retailer last week.
Banner Brand Promotion Landscape checks your brand and its three nearest competitors each week for price cuts, multi-buys and digital coupons, using Alakai's own shelf observations.
Runs every week across every brand, competitor and banner you configure.
See the promotion landscape for your category.
- Brands
- Every brand you configure
- Competitors
- Three nearest competitors for each brand
- Banners
- Every banner you configure
- Cadence
- Every week
The question it answers
Which promotions ran at this retailer last week, and who ran them?
Banner Brand Promotion Landscape is a weekly view of the promotions observed at every retail banner you follow, for each of your brands and its three nearest competitors. It records price cuts, multi-buys and digital coupons from what was actually on offer, so account teams see competitive promotion activity without waiting for syndicated reports.
Why it matters
Most teams learn about a competitor's promotion weeks later, from a syndicated report or a buyer's remark. By then the event is over and the next planning window has closed. A weekly record of what ran, by banner and by tactic, lets an account team spot a new cadence or a deeper discount while there is still time to respond.
How it works
- Inputs
Alakai's weekly promotion observations for the retailers, banners and competitor set you configure.
- Analysis
Each observed promotion is classified by tactic and assigned to its brand and week.
- Outputs
A weekly promotion landscape for each banner, covering your brand and three competitors.
What you get
Weekly banner view
Every banner you follow in one view, each a click away, showing which brands were on promotion each week.
Tactic breakdown
Price cuts, multi-buys and digital coupons shown separately, so a change in tactic stands out.
Nearest-competitor comparison
Your brand beside its three closest competitors on the same calendar.
Setup by configuration only
You choose retailers, banners, brands and competitors. No data integration is needed.
Example in action
Illustrative scenario
You follow twelve banners and three competitors at each. This week one change stands out. At a banner where your brand runs a price cut every eight weeks, competitor brand A has moved from one multi-buy a quarter to a digital coupon every other week at the same banner. The account team raises it with the buyer at the next line review, with the weeks and offers in hand.
Questions
- Do we need to send Alakai any data?
- No. The capability runs on Alakai's own weekly observations. Setup is configuration: retailers, banners, brands and competitors.
- Does it measure how well a promotion performed?
- No. No TPM calendar or sales data is integrated, so event performance is not measured. The Account Brand Promotion Playbook in Commercial Analytics does that.
- Which promotion types are covered?
- Price cuts, multi-buys and digital coupons observed at the banner.
- Is there a limit on brands, competitors or banners?
- No. Follow as many as you need. Pricing scales with the coverage you configure.