Post-promotion analysis on final financials
Check the early read against the final numbers.
Post-Post Promotion Performance re-scores each promotion once its financials are final, compares the result line by line with the first review, and records what changed and why.
Runs on every reviewed promotion, for every brand and account you configure, about twelve weeks after its first review.
See how an early read reconciles with final results.
- Brands
- Every brand you configure
- Events
- Every promotion with a first review
- Accounts
- Every account you configure
- Cadence
- About twelve weeks after each first review
The question it answers
Did the final numbers confirm what we decided after the promotion?
Post-Post Promotion Performance is the second review of a promotion, run about twelve weeks after the first, when trade spend and costs are final. It re-scores the event, compares it line by line with the early read, and shows whether the original recommendation still holds.
Why it matters
An early read is built on estimated trade spend and planned costs. Decisions made on it are timely, but the estimates can be wrong. If nobody checks, a team keeps acting on a first impression. A scheduled second review closes the loop: it confirms the decision or shows clearly why it should change.
How it works
- Inputs
The first review's record, final trade spend and costs confirmed by the account team against current TPM values, and licensed sales.
- Analysis
The event is re-scored on final numbers and compared with the early read line by line. Set triggers decide whether a reconciliation is needed, such as the recommendation moving between Accelerate, Continue and Stop.
- Outputs
A reconciled result, the reasons the early reading differed, and an updated list of affected events.
What you get
Line-by-line comparison
Early review beside final review.
Reconciliation triggers
Clear rules for when a difference needs action.
Why it differed
What moved each score between the two reviews.
Every affected event
Each changed event and each repeat, with an owner, completion date and plan.
A linked record
Both reviews, the decisions and a change log kept together.
Example in action
Illustrative scenario
Of the second reviews due this month, most confirm the first. One does not. That promotion scored Stop at the first review, and two future repeats were changed. At the second review, final trade spend comes in lower than estimated and the event scores Continue. The reconciliation records the reason and reopens the two changed repeats for a decision.
Questions
- When does the second review run?
- It is scheduled when the first review is completed, about twelve weeks later. Corrections in between do not move the date.
- What if the financials are not final by then?
- The review stays open as awaiting financial close until the account team confirms the final values.
- Does it replace the first review?
- No. Both are kept and linked, so the record shows what was known at each point.
- Is there a limit on brands, accounts or events?
- No. Every reviewed promotion gets a second review. Pricing scales with the coverage you configure.