CPG Retail Pricing
and Promotional Data Licensing
Every price, every promotion,
for your brands and your competitors
Do you know what your competitors ran in the aisle alongside your brands last week? With Alakai’s competitor pricing and promotional data licensing for CPG commercial teams, you can.
Alakai automatically pulls retail pricing, promotional mechanics, and assortment data from every major US grocery and eCommerce account. This data is delivered to your team within a week of a promotion’s ending.
Plus, with no required platform commitment, your team can use the data in the tools they use today (whether that’s Excel or your data lake).
CPG trade promotion competitive intelligence:
delivered weekly, by account
Before your analysts start a post-event analysis or a trade director reviews last quarter’s promo calendar, someone has to find out what actually ran. Right now, that job falls on whoever has bandwidth to check prices, tactics, overlays, and competitor activity.
Assembling this data for their own brands typically costs enterprise CPG manufacturers $1.4 million annually on software costs and analyst labor. It also means that the analytical overhead is simply too significant to justify gathering data around what your competitors ran in the aisle at the same time as your promotions.
Alakai makes both your company’s promotional data and your competitor’s data available to your team as a structured feed that automatically updates within a week of a promotion going live. There’s no manual tracking, no quarterly lag, and no coverage gaps.
What’s in Alakai’s retail pricing
and promotional data feed
Promotional mechanics
Get the full picture of how every promotion was presented to the shopper at every account and store it ran, at the UPC level. Our promotional mechanics data feed includes:
- Full price cascade: shelf price through every available deal and coupon stack
- Tactic type, Cross Category, Cross Manufacturer
- Overlay structure (e.g., BOGO, 2-for-$X, TPR, digital coupon, or loyalty requirement)
- Overlapping competitive promotions
Retail pricing
Alakai’s CPG competitor pricing data is delivered at the UPC level, updated weekly, and broken out across your brands and competitors in your category at every major US account. These are actual shelf and promoted prices, not blended syndicated values that lack clear signals. The data feed includes:
- Actual shelf prices
- Promoted prices
- Best deal prices
- Price per EQ
Assortment data
Track competitor portfolio moves as they happen in-market. Assortment data covers which products were included in distribution, in which promotions, at which accounts, and in which package configurations. This includes:
- New sizes
- Discontinued SKUs
- Repositioned price-pack architecture
Full competitive coverage
The feed covers your own brands and every competitor in the same data set, on the same timeline.
Yes, that means you’ll get UPC-level data for every major US account and every competitor in your category.
How CPG competitor pricing and promotion data
fits into the Alakai ecosystem
Alakai is built in three layers: proprietary retail data, an integration platform, and AI-powered insights and workflows. The CPG pricing and promotional data feed is the first layer, forming the data-backed foundation on which the rest of the Alakai platform is built.
A lot of commercial teams need better competitive intelligence before investing in a full platform. Our data feeds are designed to stand on their own, ready to be used in Excel today or your other existing BI tools. When your organization is ready to deepen its promotional analysis workflows, these data feeds ensure that the right foundation is in place.
From there, anything is possible, including competitive price-pack intelligence across your full portfolio or AI-delivered post-event insights that tell account teams which promotions to cut, repeat, or scale.
Pricing: CPG trade promotion data licensing
Alakai’s trade promotion data licensing is structured as a per-category annual subscription. This gives you licensing control over the specific categories your team actually needs.
It’s a practical entry point for organizations that need better competitive intelligence before committing to a broader platform investment.
How CPG commercial teams use Alakai's retail pricing and promotional data feed
Alakai’s retail and promotional data feed is structured and ready to use. You can route the data wherever your team already works, whether that’s Snowflake, HANA, Excel, or your existing data lake environment. There’s no implementation project standing between your team and the data.
RGM and Trade Strategy Teams
Monitor pricing and promotion activity across accounts
Your pricing and promotion strategy is only as current as the competitive data behind it, but so many strategies are stuck waiting on a syndicated refresh or an analyst to pull ad circulars.
As a dedicated CPG promotional data provider, Alakai gives RGM teams a current view of competitor price points, promo mechanics, and PPA moves across every major account.
Sales Analysts and Planners:
Contextualize owned promotions against competitors
Replace weekly manual tracking processes with trade promotion competitive intelligence that your analysts can actually use.
What mechanics did your key competitors run, at what price points, with what overlays? Alakai’s data feeds make it easy to build competitive context directly into your account planning, promo calendars, and annual reviews.
Category Managers and Trade Directors:
Make relevant, data-backed decisions
When competitors make assortment moves (e.g., new sizes, discontinued SKUs, or repositioned PPA), Alakai surfaces these changes to your team within a week instead of after the shelf reset has done its damage.
See what's in the feed for your category
We’ll pull a sample data set for your category and walk you through what’s covered, the current competitive landscape, and how your team could use the data feed in your existing tools and workflows.
