Competitive price ladders by account
Your shelf prices against competitors', product by comparable product.
Account Brand Price Ladders compares your shelf prices with competitors' by banner, channel and comparable product, keeping regular and promotional prices separate.
Covers every brand, competitor and account you configure, kept current as new shelf observations arrive.
See price ladders built on your product hierarchy.
Never blended. Everyday gap above the team's $0.75 target.
Sample shelf observations for comparable products at one retail account. Ladders are built by account, for every banner and channel you configure. The shared key identifies private label with an outlined square, competitor brand with a green diamond, and your brand with a turquoise circle. Regular prices are private label $4, competitor brand $5, and your brand $5.50. Promotional prices are private label $3, competitor brand $3.25, and your brand $3.50. Both horizontal rulers use the same shelf-price scale from $3 to $6, increasing to the right, with quarter-dollar ticks. Leaders connect the spaced price labels to their exact positions; label spacing is not the scale. Each measurement spans private label to your brand: the everyday gap is $1.50 and the promoted gap is $0.50. Separate ladders keep the everyday gap visible, above the team's own everyday target of $0.75. That target applies only to the everyday gap, not to promotional prices. The orange note is labelled Team comparison and says Everyday gap above $0.75 target; it is the team's comparison, not an Alakai alert or a recommended price. Regular and promotional observations are never blended. This is one current snapshot, not a price change over time; trends are available only where history is licensed.
- Brands
- Every brand you configure
- Competitors
- Every comparable competitor product
- Accounts
- Every banner and channel you configure
- Cadence
- Current view, refreshed as observations arrive
The question it answers
Where do our shelf prices sit against competitors at each account?
Account Brand Price Ladders lines up your products against comparable competitor products at each banner and channel and shows the shelf price of each. Regular and promotional observations are kept separate, so teams see the true everyday gap and the promoted gap without one distorting the other.
Why it matters
Price gaps to competitors and private label drive many pricing decisions, yet they are often read from blended averages that mix everyday and promoted prices. A blended gap can hide an everyday premium that is too wide or a promoted price that undercuts the plan. Separate ladders by account give revenue and account teams a gap they can act on.
How it works
- Inputs
Alakai's shelf prices and promotion flags, plus your product attributes and hierarchies.
- Analysis
Products are matched to comparable competitor products, by product code where available, and ordered by price within each banner and channel.
- Outputs
Regular and promotional price ladders by account. Current observations give a snapshot; licensed history adds trends.
What you get
Ladders by banner and channel
Your products and comparable competitor products ordered by shelf price.
Regular and promotional views
Two ladders, never blended.
Comparable-product matching
Like compared with like, using your own hierarchy.
Snapshot or trend
A current view from observations, with trends where history is licensed.
Example in action
Illustrative scenario
Your brand targets a set everyday premium over private label. Across all the accounts you follow, the regular-price ladder at one shows the premium has widened well past the target, while the promotional ladder looks normal. The team reviews everyday price at that account, a gap the blended average had hidden.
Questions
- What data do we provide?
- Your product attributes and hierarchies. Alakai provides the shelf prices and promotion flags.
- Can we see price trends over time?
- Yes, where price history is licensed. Current observations alone support a snapshot.
- How are competitor products matched to ours?
- By comparable product, using product-code matching where it is available.
- Is there a limit on brands, competitors or accounts?
- No. Follow as many as you need. Pricing scales with the coverage you configure.