Offer 1 of 3 · Retail Analytics
Retail shelf and competitor analytics for CPG
See what ran at the shelf for your brand and its competitors, every week.
Alakai Retail Analytics runs on Alakai's own weekly shelf observations. You choose the retailers, banners, brands, competitors and comparable products; there is no data integration.
Know what changed. Your team decides what's next.
Illustrative sample from Alakai's weekly shelf observations; no customer data is used. A line chart follows the shelf price of two comparable 12 ounce packs at one retailer across four weekly observations, all dated in 2026 for illustration: 19 October, 26 October, 2 November and 9 November. The price axis is cropped: it runs from $3.00 to $5.00 and is labelled at $3.00, $4.00 and $5.00, so the vertical distances are proportional to the prices above $3.00. Your brand, a turquoise line with circle markers, is $4.80 in every week. The competitor brand, a green line with diamond markers, is $4.20 on 19 October and 26 October, then drops to $3.60 on 2 November and 9 November; a competitor promotion is observed in those last two weeks, shown as a shaded time band. The orange area between the two lines is the price gap. It is $0.60 on 19 October and 26 October, measured by a small bracket, and $1.20 on 2 November and 9 November, shown by that bracket copied twice and stacked: $0.60 plus another $0.60 for the competitor drop from $4.20 to $3.60. The final gap of $1.20 is double the first gap of $0.60. This shows what was observed on the shelf: it claims no sales effect, gives no cause and recommends no response.
What it is
What Retail Analytics is
Configure once: every brand, every competitor, every banner, every week. Retail Analytics reads promotions, shelf prices and pack sizes from Alakai's shelf observations, so your team follows the competitive shelf without sending us any data.
It is the fastest way to start with Alakai. Setup is configuration only, and coverage grows with the brands, competitors and banners you add.
Capabilities
Shelf and competitive monitoring
How it works
- Data in
Alakai's weekly shelf observations at the retailers and banners you choose. Setup is configuration only: retailers, banners, brands, competitors and comparable products.
- Analysis
Each week the observations are matched to your brand and its competitive set, and promotions, shelf prices and pack changes are read from them.
- Decision
Your team sees what changed at the shelf, where and for whom, and decides which moves deserve a response.
Data and security
Retail Analytics needs no customer data. It runs on Alakai's own shelf observations and the configuration you choose.
Questions
- Do we need to share our data?
- No. Retail Analytics runs on Alakai's own shelf observations. Setup is configuration only.
- Is there a limit on brands, competitors or banners?
- No. Follow as many as you need. Pricing scales with the coverage you configure.
- How is it different from Commercial Analytics?
- Retail Analytics reads the shelf alone, with no data integration. Commercial Analytics adds your own sales, trade and financial data, so it can measure results as well as observe the shelf.