Data Architecture and Implementation for CPG Commercial Teams
Built inside your environment, not ours
Most AI vendors want your data in their environment, utilizing their black box AI. We think that’s the wrong approach for enterprise CPG, and we built Alakai accordingly.
Alakai functions as a data layer that connects to your existing AI tools, your Power BI environment, and your cloud infrastructure. Your data is processed and federated back into the approved systems your team already controls.
Alakai does not require you to store your raw data in our environment, although it may be the best option depending on your current data infrastructure maturity. It’s never ingested into our AI or moved outside of the systems your team already controls.
Security and compliance:
the technical details your team needs to know
If you’re evaluating Alakai (or any AI vendor handling CPG commercial data), these are the questions your security and compliance team should be getting answers to.
- AWS-native infrastructure: no third-party integrations; single cloud environment
- Private endpoint connectivity available
- End-to-end encryption in transit and at rest (TLS 1.3+)
- Your data is governed by our AI Use Policies
- Federated architecture keeps your data in your cloud
- Multi-party data confidentiality: every stakeholder’s data is siloed
- All data and insights generated are owned by your organization
- SOC 2 certification in progress
Need more details?
Our core CPG commercial analytics and AI consulting services
There are two standard methods for integrating enterprise data with an external AI platform: scheduled data transfer and federated access. The path you choose depends on your organization’s existing infrastructure and analytical maturity. Either way, your data stays in your control.
Scheduled data transfer
Your team pushes specific datasets to Alakai on a predetermined cadence. This path has minimal infrastructure requirements, regardless of whether you have a data lake in place. Standard data processing agreements apply.
Federated access
Alakai connects directly to your existing cloud environment (e.g., Snowflake, SAP S/4 HANA, Databricks, and Cloud Native Databases). Your data stays in your environment. We access only what’s required for the agreed commercial use cases, and everything feeds back into your own AI tools.
THE BUILD
CPG-specific commercial data architecture
Alakai constructs a Commercial Medallion Architecture within your cloud environment that’s purpose-built for CPG commercial data (it’s not a generic data warehouse implementation).
The data sources we harmonize typically include:
- Trade Promotion Management (TPM) data
- Syndicated POS (Circana, Nielsen, Spins, Retailer)
- eCommerce promotion and pricing data
- Predictive models (Driver-based, MMM, etc.)
- Financial price and cost of production data
- Sales hierarchy and product master data
- Marketing media investment and performance data
Any Alakai-generated outputs (including structured data marts, Power BI dashboards, insights, etc.) permanently live in your environment and can integrate with your existing tools.
Still have specific questions before your evaluation moves forward?
We’re comfortable working directly with IT and legal teams before contracts are signed. Technical review calls typically take 30 minutes.
