Shelf price and pack size tracking by retailer
Every pack on the shelf, ranked by size and price per ounce.
Banner Brand Price Pack Ladder follows the pack sizes, counts and price per ounce of your competitive set at each banner, and flags new, resized or delisted packs.
Runs every week across every brand, competitor and banner you configure.
See the price pack ladder for your category.
- Brands
- Every brand you configure
- Competitors
- Every competitor in your set
- Banners
- Every banner you configure
- Cadence
- Every week
The question it answers
How do our packs and prices line up against competitors at this retailer right now?
Banner Brand Price Pack Ladder shows every observed pack in your competitive set at each retail banner you follow, ordered by size, with count and price per ounce. It flags packs that are new, resized or delisted, so revenue management teams see changes to competitors' pack price architecture as they reach the shelf.
Why it matters
Shoppers compare packs side by side at the shelf. A competitor's new size or a quiet reduction in ounces can change which pack looks like the best value overnight. Teams that see the ladder only in quarterly reviews find out after share has moved. A current ladder by banner shows where each pack sits today.
How it works
- Inputs
Alakai's pack attributes and shelf prices for the retailers and products you configure.
- Analysis
Packs are ordered by size and normalized to price per ounce. Each week's shelf is compared with the last to detect new, resized and delisted packs.
- Outputs
A current ladder per banner, with change flags.
What you get
Ladder by banner
A ladder for every banner you follow: every pack in the competitive set, ordered by size, with count, shelf price and price per ounce.
Change flags
New, resized and delisted packs called out as they are observed.
Like-for-like comparison
Price per ounce puts different sizes and counts on one scale.
Setup by configuration only
No customer product hierarchies or sales data are integrated.
Example in action
Illustrative scenario
Across the ten banners you follow, this week's ladders raise one flag. At a banner where your brand's mid-size pack has been the lowest price per ounce, a new competitor pack appears one size up, priced below yours per ounce. The revenue management team sees the gap the week it appears and reviews its own large-pack price before the next reset.
Questions
- What is a price pack ladder?
- It is the set of packs a brand sells in a category, ordered by size, with the price of each. Read against competitors, it shows where each pack sits on value. It is the shelf view of a brand's pack price architecture.
- Does it use our sales data?
- No. It runs on Alakai's pack attributes and shelf prices. Nothing is sized by sales.
- How do we set it up?
- You choose the retailers, banners, brands and comparable products to follow. That is configuration, not data integration.
- Is there a limit on brands, competitors or banners?
- No. Follow as many as you need. Pricing scales with the coverage you configure.