Resources
Follow the evidence further.
Articles and research on trade promotion, CPG commercial analytics and AI, from the Alakai team.
Follow the evidence further
Conceptual illustration of separate pieces of research coming together. Explore the articles and anonymized case studies for their actual findings and sources.
11 articles
Blog
What we're learning about trade promotion, retail execution and putting AI to work for commercial teams.
- Why Data Readiness is the Ultimate Moat
- Why PMs Who Understand MCP, Model Context Protocol, Will Define the Next Generation of AI Products
- Trade Promotion Analysis: How Alakai Delivers Faster, More Cost-Effective Insights for CPG Manufacturers
3 case studies
Case studies
How CPG commercial teams use Alakai to validate promotions, read results and respond to competitors.
- Commercial recommendations within one week of data availabilityCommercial recommendations · anonymized
- Promotion evidence at less than one-tenth the manual costPromotion evidence · anonymized
- Identify a price or pack change in two weeks, then follow its impactPrice and pack changes · anonymized