Automated CPG Post-Event Promotion Insights
Know what worked (and why)
before your next promotion runs
CPG account teams spend hours rebuilding what happened after a trade promotion ends. By the time they’ve analyzed what happened, the next promo is already running, making it impossible to incorporate findings from the last promotion into the strategy.
Alakai delivers automated post-event analysis across all your accounts and subbrands—including competitor promotions—within a week of data availability.
Automated post-event promotion insights for every account and competitor, delivered weekly
Post-event trade data
delivered in days
Get full post-event insights within a week of data availability, allowing account teams to bring recent promotion performance into every planning conversation.
That means you can make changes before committing trade dollars to a tactic that isn’t delivering.
Every brand, every retailer,
every data point
Alakai maps your full product hierarchy—every brand, PPG, and size—against every account in your portfolio.
Detailed analyses for every promotion help you confidently head into a buyer meeting or planning session with a full picture of what’s been running at that retailer (not just the handful of promotions someone pulled last quarter).
See what promotions
your competitors ran
See the competitor price points, tactics, and overlays that were competing for the same shopper at the same time.
Comprehensive competitive promotion data is automatically layered into each PEA workflow, giving your account team a complete view of every promotion running in any given aisle.
HOW IT WORKS
Guided AI that answers your account team's biggest post-event promotion questions
Step 1: How was the promotion offer structured to the shopper?
See everything shoppers saw: price point, tactic type, overlay mechanics, display execution, digital coupons, and more.
Step 2: How did this specific promotion perform?
Compare your promotion’s performance against your own historical average at that account. Dig into incremental volume, incremental gross margin, and net sales per trade dollar.
Plus, you can see how the promotion performed through the retailer’s lens, making it easy to understand both sides of the P&L.
Step 3: How did our promotion compare to competitor promotions?
Alakai pulls in the top competitive promotions that ran at the same retailer during the same window (price points, tactics, and overlays).
It’s easy to see exactly what else was competing for the same shopper at the same time.
Step 4: Should we stop, continue, or accelerate this promotion?
Account teams get prescriptive, easy-to-understand recommendations for each promotion: cut it, repeat it as-is, or scale it.
AI-guided post-event promotion insights
built for CPG commercial teams
Account Teams:
NAEs and KAMs
Hit your sales targets, grow your accounts, and enter every buyer meeting with aisle-wide data that shows where the next growth opportunity is. Alakai surfaces account-specific promotion performance across your category, so you show up to every buyer meeting with category captainship insights.
Sales Planning and Analytics:
Sales Planners, Sales Analysts, and Sales Finance Managers
When you can see gross margin, incremental NSV data, and what’s actually moving the needle right after every promotion, you can defend every trade dollar. Alakai automatically assembles the data you need so you can focus on the analysis that actually shapes the final plan.
Sales and Trade Directors:
Directors of Sales, Trade Strategy, and RGM
Get every account team working from the same commercial source of truth. Alakai gives you cross-portfolio visibility to see which tactics and accounts are delivering against plan (and which are burning trade budget on activity that erodes margin). Set guardrails, coach teams with shared data, and direct trade investment toward what’s actually driving incremental NSV and gross margin.
See what your account team is missing
Experience an Alakai PEA workflow in just 30 minutes: what ran, how it performed against the historical baseline, what competitors were doing in the same aisle, and what account teams should do next.
