Shrinkflation and competitor pack size tracking
A competitor changed a pack. See what changed, where, and what it means for yours.
Banner Competitive PPA Shelf Read reads a competitor's pack change at a retail banner from shelf observations alone, and compares both brands' size ladders tier by tier.
Watches every configured competitor at every banner, every week, and produces a readout whenever a pack change is flagged.
See a shelf read for a pack change in your category.
- Brands
- Every brand you configure
- Competitors
- Every competitor brand you configure
- Banners
- Every banner you configure
- Cadence
- Watched every week; readout on each flagged change
The question it answers
A competitor just changed a pack at this retailer. What exactly changed, and where does that leave us?
Banner Competitive PPA Shelf Read is a readout triggered when shelf observations flag a competitor's shrunk, resized or replaced pack, the change often called shrinkflation. It shows what changed, how widely it has rolled out and whether it looks permanent, then compares both brands' size ladders tier by tier on everyday shelf price.
Why it matters
A competitor's pack change shifts the value comparison at every size tier, and the first weeks are when a response is cheapest. Sales data that would confirm the effect arrives later. A read built on shelf facts lets a revenue management team judge the change and position a next move before the numbers come in.
How it works
- Inputs
Alakai Retail Data only: the weekly banner panel, product presence by store and week, net content and everyday shelf price.
- Analysis
The change is measured for rollout coverage, with 95% intervals, and permanence. Both ladders are compared tier by tier on shelf price and price per equivalent unit.
- Outputs
A readout of the change and a bench for positioning a next move.
What you get
What changed and where
Rollout coverage with a stated confidence range, and whether the change holds on the everyday price line.
Who led it
Whether the manufacturer or the retailer drove the change.
Tier-by-tier ladder comparison
Who wins each size on everyday shelf price and price per equivalent unit.
Next-move options
A shelf price change, a promotion or display, a new or resized pack, or holding with a watch plan, each positioned against shelf facts.
Example in action
Illustrative scenario
You follow four competitors across fifteen banners. One week, a single flag comes up: competitor brand has reduced the contents of its family-size pack at one banner and held the price. The shelf read shows the change in most stores and stable for three weeks. Your brand now wins the family tier on price per unit. The team chooses to hold price and feature that tier on display.
Questions
- Does it tell us how sales moved?
- No. No sales data is integrated, no sales effect is measured and no outcome is forecast. Competitive Brand PPA Action in Commercial Analytics adds sales.
- Can we add our own sales figures?
- Yes, inside your own session. Those figures are processed there, never land in Alakai's cloud, and are labeled as yours.
- Are promotional prices included?
- No. The read uses everyday shelf price. Store offers and temporary price reductions are excluded.
- Does it detect shrinkflation?
- Yes. A pack that shrinks while its price holds is flagged from weekly shelf observations, along with resized and replaced packs.
- Is there a limit on brands, competitors or banners?
- No. Follow as many as you need. Pricing scales with the coverage you configure.