Offer 2 of 3 · Commercial Analytics
Commercial analytics for CPG pricing and promotion
Your sales, trade and shelf data, analyzed together.
Alakai Commercial Analytics joins your ERP, TPM, syndicated and retailer data with Alakai's shelf observations, read through agreed tables in your own environment.
See the gap. Put the spend in context.
Illustrative example for one brand, one retail account and one product group over four equal weeks. Your weekly sales are 800, 1,200, 1,200 and 800 units, on a chart axis from zero to 1,600 units. Alakai shelf observations show $5.60 in weeks 1 and 4 and $4.40 in weeks 2 and 3. Your TPM records $2,000 of trade spend across weeks 2 and 3. The agreed baseline is 800 units a week, 1,600 units over those two weeks. Sales in weeks 2 and 3 total 2,400 units, 800 units above the agreed baseline. Dividing $2,000 by those 800 units gives $2.50 trade spend per unit above baseline. This is a descriptive ratio, not profit or ROI. The three sources share the same weeks; their alignment does not show that the shelf price or trade spend caused the sales difference. All numbers are sample data.
What it is
What Commercial Analytics is
Commercial Analytics answers the pricing, pack and promotion questions that need your own data: where your prices sit against competitors at each account, how a competitor's pack change moved sales, what each promotion returned, and how each promoted product group responds to price.
It includes customer data integration, so every answer uses your hierarchies, your baselines and your financial definitions.
From the case studies
Capabilities
Competitive price and pack
Promotion and commercial performance
How it works
- Data in
Your ERP, TPM, syndicated and retailer data, read through agreed tables in your environment, with Alakai's shelf observations.
- Analysis
Each capability applies the agreed baselines, financial definitions and product hierarchies, by account, brand and product group.
- Decision
Account, revenue management and sales planning teams get the evidence behind each pricing, pack and promotion decision.
Data and security
Your data is read through agreed tables in your own environment and stays under your governance.
Questions
- What data do we provide?
- Your ERP, TPM, syndicated and retailer data, as agreed with your team. Alakai provides the shelf observations.
- How is it different from Retail Analytics?
- Retail Analytics reads the shelf alone, with no data integration. Commercial Analytics adds your own sales, trade and financial data, so it can measure results as well as observe the shelf.
- Is there a limit on brands, competitors or accounts?
- No. Follow as many as you need. Pricing scales with the coverage you configure.